Our Story
About WhyFire Home & Hearth
Central Oregon's go-to hearth retailer for fireplaces, stoves, and inserts. Serving the community with warmth, honesty, and expertise.
How We Got Started
WhyFire Home & Hearth was founded with a simple idea: buying a fireplace shouldn't be complicated. As Central Oregon's dedicated hearth retailer, we set out to create a showroom experience where homeowners can see, feel, and compare top fireplace brands all in one place.
From our showroom in Bend, we serve homeowners across the high desert — from Redmond and Sisters to Prineville and Madras. Whether you're converting an old open fireplace, upgrading a stove, or building a brand-new home, our team walks you through every step from selection to installation.
We carry the brands you trust — Regency, Napoleon, Valor, and more — and our NFI-certified technicians handle every install with care. This is a demo site, but the experience we've designed here reflects how a real hearth retailer would serve their community.
What We Stand For
Our values guide every recommendation, every installation, and every interaction.
Quality Craftsmanship
We only carry brands and products we'd put in our own homes. Every fireplace, stove, and insert in our showroom meets the highest standards for safety, efficiency, and build quality. We don't cut corners — and neither do the manufacturers we partner with.
Honest Expertise
No pressure, no upselling — just straight talk about what works for your home, your budget, and your lifestyle. Our team has decades of combined experience in hearth products and Central Oregon's unique climate, altitude, and building requirements.
Community First
We live here, we work here, and we raise our families here. Central Oregon isn't just our service area — it's our home. We support local builders, partner with neighborhood contractors, and believe that a warm hearth is the heart of every community.
Meet the Team
The people behind the warmth. Our team brings decades of combined hearth industry experience to every project.
Jake Thompson
Owner & Founder
A lifelong Central Oregon resident with 15+ years in the hearth industry. Jake started WhyFire to make fireplace shopping straightforward and enjoyable for every homeowner.
Maria Gonzalez
Lead Installer
NFI-certified with a meticulous eye for detail. Maria leads our installation crew and ensures every project meets code, looks beautiful, and works flawlessly from day one.
Chris Nguyen
Design Consultant
With a background in interior design and a passion for hearth products, Chris helps homeowners find the perfect match for their space, style, and heating needs.
Let's Find the Right Fireplace for Your Home
Our team is here to help — from picking the perfect model to professional installation. Browse our selection or let our AI match you in minutes.